Case

Optimizing Marine Coatings for Sustainability and Performance

 

How can we document and improve the effectiveness of antifouling products to reduce marine fouling and chemical discharges?

 
Jars of paint and a paintbrush

Challenge

As global regulations tighten, the maritime and energy industries face growing pressure to decarbonize, minimize resource use, and improve environmental performance. For Jotun, documenting the benefits of its antifouling and protective coatings is vital to meeting customer demands and maintaining its leadership position. The challenge lay in quantifying impacts—fuel savings, reduced emissions, and lifecycle benefits—backed by research-based data and models.

 

Solution

Through TERRAVERA’s expertise, Jotun now has data-driven models to:

  • Quantify Impact: Research-based lifecycle models document how Jotun’s antifouling solutions can cut emissions through fuel savings.

  • Optimize Sustainability Decisions: Data enables Jotun to compare materials, processes, and lifecycle performance across products.

  • Enhance Offshore Solutions: TERRAVERA models document the efficiency of Jotun’s wind turbine coatings, which extend equipment lifespan and reduce maintenance costs for offshore energy projects.

 
Paint cans and paintbrushes

The Collaboration

Jotun partners with TERRAVERA™ to transform sustainability in maritime and offshore industries through advanced impact modeling.

 

Key Achievements

Fuel Efficiency and Emission Reduction: Jotun’s antifouling coatings deliver documented results—lower fuel costs and significant carbon savings for the shipping industry.

Offshore Wind Leadership: Protective coatings for wind turbines now come with research-based environmental figures, showcasing reduced maintenance and environmental costs.

Lifecycle Transparency: TERRAVERA provides an independent, verifiable assessment, strengthening customer trust and aligning Jotun with evolving sustainability standards.

 
Decision model for antifouling coatings shown on a laptop

A Game-Changer for Decision-Makers

Jotun now delivers more than products—it provides customers with actionable sustainability insights. TERRAVERA’s solutions allow Jotun to:

 

TERRAVERA’s solutions allow Jotun to

  • Present documented, verifiable environmental information to customers and authorities.

  • Guide clients toward the most sustainable solutions with confidence and clarity.

  • Build stronger partnerships by offering unparalleled transparency in sustainability impact.

 
Christer Øpstad, Jotun

Make it stand out

“Working with TERRAVERA has been transformative. Their scientific approach and rigorous models not only validate our claims but also provide a competitive edge in a world demanding sustainability transparency. Any company looking to prove the impact of their products should explore this collaboration.” - Christer Øpstad

 

Why It Matters

As industries race toward sustainability, Jotun sets the standard by combining nearly a century of expertise with TERRAVERA’s innovative data solutions. Together, we’re shaping the future of sustainable shipping, energy, and beyond—one documented decision at a time.

 

What is the impact of your choice – or your technology?

 
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